Promote human feedback
Video prompts, scripts and captions for the writing review and the live speaking mock — plus how to get them in front of enough people to matter.
Step 1
Video-generation prompts
Paste straight into HeyGen. The first prompt is the talking-head clip with the script already inside it; the second is the b-roll set to cut over it.
Talking head — the marker's desk
Main clip for Reels, TikTok and Shorts. 26 seconds, 9:16.
HeyGen prompt
Vertical 9:16, 1080x1920, 26 seconds, one locked shot with a slow 4% push in. Presenter: IELTS teacher, late 30s to 40s, calm and credible, neutral British accent, plain navy crew-neck, no lanyard, nothing branded. Talks to one person, no presenter enthusiasm, no smile on the first line. Setting: quiet study, warm off-white wall, shelf of exam prep books softly out of focus behind the left shoulder, one printed essay page and a red pen on the desk. Light: soft window light from camera-left at 45 degrees, gentle falloff, no ring-light circle in the eyes. Grade: warm neutral, light film grain, low contrast so it feels calm rather than salesy. Captions: burned in, serif, sentence case, one short line at a time, lower third. Half-beat pause before each number. Motion: at 0:12 a cutaway to a macro shot of a red pen circling a sentence, then back to the presenter. Audio: room tone only until 0:22, then a soft low pulse under the CTA. Script (verbatim, no additions): "You've written forty essays for this exam. Forty. And a machine scored every single one. Grammarly can fix your grammar. It cannot tell you that your Task Response is what's holding you at 6.5. A teacher can. All four criteria, and the exact sentences that cost you. Three working days, one report, no subscription. Book a human review at ieltsmasterflow.com/HumanFeedback." End card: white serif text on navy — "Human feedback · ieltsmasterflow.com/HumanFeedback".
B-roll set — the marked script
Overlay footage for the talking head, or a silent text-on-screen cut. 4 clips of 4–6 seconds.
HeyGen prompt
Four vertical 9:16 clips, 1080x1920, warm neutral grade, shallow depth of field, 24fps feel, no people's faces. Clip 1: slow macro push across a printed IELTS essay, a red pen circling one sentence, faint paper texture visible. Clip 2: a hand turning the page to a printed feedback report with four criterion headings and band estimates, the ink slightly bleeding into the paper. Clip 3: extreme close-up of the pen resting beside the phrase "Task Response", focus racking from pen to paper. Clip 4: overhead shot of the closed report and a laptop edge in frame, soft window light crossing the desk, one slow tilt up. No text in the footage. Practical light only, no lens flares, no stock-photo gloss.
Step 2
Ready-to-post scripts
Two edits of the same offer. Shoot both — the hook is the only thing that decides whether either travels.
Forty essays, none read by a person
26 secondsOn screen: You've written 40 essays.
You've written forty essays for this exam. Forty.
On screen: Not one was read by a person.
And a machine scored every single one.
On screen: Grammar is not the problem.
Grammarly can fix your grammar. It cannot tell you your Task Response is what's capping you at 6.5.
On screen: All four criteria. Every weak line.
A teacher reads all of it, marks the four criteria, and circles the sentences that cost you.
On screen: 3 working days. No subscription.
Three working days. One report. No subscription.
On screen: Book a human review
Book a human review. Link in bio.
CTA · Book a human review: ieltsmasterflow.com/HumanFeedback
Whole script
Beats, on-screen text and voiceover in one paste
Forty essays, none read by a person Runtime: 26 seconds BEATS 0:00–0:03 — on screen: You've written 40 essays. — VO: You've written forty essays for this exam. Forty. 0:03–0:07 — on screen: Not one was read by a person. — VO: And a machine scored every single one. 0:07–0:12 — on screen: Grammar is not the problem. — VO: Grammarly can fix your grammar. It cannot tell you your Task Response is what's capping you at 6.5. 0:12–0:18 — on screen: All four criteria. Every weak line. — VO: A teacher reads all of it, marks the four criteria, and circles the sentences that cost you. 0:18–0:22 — on screen: 3 working days. No subscription. — VO: Three working days. One report. No subscription. 0:22–0:26 — on screen: Book a human review — VO: Book a human review. Link in bio. CTA: Book a human review: ieltsmasterflow.com/HumanFeedback
The sentence that costs half a band
22 secondsOn screen: sentence 9
This is the sentence that's costing you half a band.
On screen: Perfect grammar. Zero marks.
It's grammatically perfect. That's the problem.
On screen: Task Response: 6.0
It answers the question beautifully and says nothing the examiner can score. Task Response, six.
On screen: You can't see this. A person can.
You can't see that in your own writing. A person can.
On screen: One task. Three days.
Send one task, get a marked script back in three days.
CTA · Link in bio: ieltsmasterflow.com/HumanFeedback
Whole script
Beats, on-screen text and voiceover in one paste
The sentence that costs half a band Runtime: 22 seconds BEATS 0:00–0:03 — on screen: sentence 9 — VO: This is the sentence that's costing you half a band. 0:03–0:08 — on screen: Perfect grammar. Zero marks. — VO: It's grammatically perfect. That's the problem. 0:08–0:14 — on screen: Task Response: 6.0 — VO: It answers the question beautifully and says nothing the examiner can score. Task Response, six. 0:14–0:18 — on screen: You can't see this. A person can. — VO: You can't see that in your own writing. A person can. 0:18–0:22 — on screen: One task. Three days. — VO: Send one task, get a marked script back in three days. CTA: Link in bio: ieltsmasterflow.com/HumanFeedback
Step 3
Captions by platform
Same clip, different caption. Copy the one for the platform you are posting to.
Instagram Reels
First line is the hook. Keep the CTA above the hashtags.
Your essay is not bad. It's unmarked. Grammarly will fix your commas. It will not tell you that your Task Response is what's holding you at 6.5. A teacher will. Every criterion, every sentence that cost you marks, and the three fixes that move you fastest. One task or the full writing test. Three working days from payment. Not a subscription. Book at ieltsmasterflow.com/HumanFeedback — link in bio. #ieltswriting #ieltspreparation #ieltsexam #band7 #ieltsacademic #studytok
TikTok
Lowercase, comment-bait, five tags maximum.
forty essays. not one read by a human 👀 a real IELTS teacher reads your task 2, marks all four criteria and circles the sentences costing you marks. 3 working days, no subscription. comment MARK and i'll send you the link #ielts #ieltswriting #studytok #ieltspreparation #band7
YouTube Shorts
Title line first, then the description.
Title: Why your essay is stuck at 6.5 (nobody has read it properly) Description: Your AI checker counts words and fixes grammar. It cannot tell you that your Task Response is the thing capping your band. A teacher can — all four criteria, sentence by sentence, returned in three working days. One task or the full writing test. Book: ieltsmasterflow.com/HumanFeedback
Professional angle — for institutes and teachers.
Every IELTS candidate I meet has written dozens of essays and had none of them read properly. An AI checker is very good at grammar. It is not marking Task Response, Coherence and Cohesion, Lexical Resource and Grammatical Range as a teacher does, and it will not tell a candidate which two sentences are carrying half their marks. That is the gap our human marking closes: one task or a full writing test, marked criterion by criterion, returned within three working days, with the highest-impact fixes listed at the end. Not a subscription. A single review. ieltsmasterflow.com/HumanFeedback
X / Facebook
One-liner for the feed.
Your essay is not bad. It's unmarked. A teacher reads all four criteria and circles the sentences costing you half a band. 3 working days, no subscription → ieltsmasterflow.com/HumanFeedback
Hashtag set
Rotate the order, do not add more than these
#ieltswriting #ieltswritingtask2 #ielts #ieltspreparation #ieltsexam #band7 #ieltsacademic #ieltstips #studygram #studytok #ieltsexaminer #writingskills
Step 4
Booking call to action
One line, used everywhere. It always points at the human feedback page, never at a price you would have to keep updated.
Primary CTA
Bio link, pinned comment, end card
A teacher can mark your work. One-off, three working days, no subscription → ieltsmasterflow.com/HumanFeedback
Step 5
How to earn the views and the saves
The clip is half the job. This is the part that decides whether 300 people or 300,000 see it.
Run three hooks, not three videos
Shoot the body once. Cut three different first three seconds and post them 48 hours apart. Keep the hook that holds 60% of viewers at the three-second mark; everything else is noise.
Engineer the save, don't ask for it
Put the four criteria on screen at the twelve-second mark and say the line out loud: save this before your next essay. Saves and sends carry more weight than likes in this niche, and they compound: a saved clip keeps being served for weeks.
Ship a companion carousel the same week
Six slides, same offer, same CTA. Carousels collect the saves and the profile visits; the video collects the reach. Link them in the caption of each other.
Answer every comment in the first hour
Reply with a question, not a thank you. Comment velocity in the first 60 minutes is the cheapest reach you will ever buy. Pin one comment carrying the booking link so it is always the first thing a new viewer reads.
Post native and clean
No watermarks carried across platforms, burned-in captions, hook text in the very first frame, and a 9:16 export at source. A recycled TikTok export with a Remotion-style watermark is throttled on Reels and vice versa.
Re-cut per platform, don't repost
TikTok gets the punchiest hook and comment-bait. Reels gets the calmer hook and the save prompt. Shorts gets the question-shaped title. Change the first frame text and the caption, keep the body.
Seed the niche, never the link
Leave genuinely useful comments on large IELTS accounts daily for two weeks. No links, no pitch. The profile does the selling because the pinned clip already carries the CTA.
Measure one number: saves per 1,000 views
Under about 10 and the offer is not landing, whatever the view count says — rewrite the CTA or move it earlier. Above 20, put money behind that exact clip rather than making a new one.
150,000 views is a media budget and a posting cadence, not a prompt — no asset or caption here can promise a view count. The realistic path is three hooks a week for four weeks, then a small paid boost behind whichever clip has the best save rate. Spend your budget on distribution of the winner, not on producing more losers.